Sadyar
After many years of work experience, Sadyar Sadeghi, the family coach, requested us to modernize his brand in order to expand his business. It was a privilege to work with such an intelligent client, where we also gained new knowledge and experience.
Provided Services
About Client
Sadyar Sadeghi is a family coach with years of experience, who believes in the power of communication to solve misunderstandings, tensions and struggles among family members. He understood that many misconceptions and misunderstandings in close relationships arise from lack of self expression that may be caused by various reasons. He presents a safe environment for families to meet one another with an open mindset so that he could bring balance and mutual understanding to those relationships.
About project
Since the Sadyar name held great significance to the client, we decided to feature the S letter alongside another element. Soon it was clear that human representation was most essential, since Sadyar’s services required deep human connections and interactions. We tried to combine the two elements of S letter and a human face. After some studying, we finally formed the right design which was immediately approved by the client. The use of negative space in the design was an idea that formed naturally as we made progress.
The colors of the logo were important since men and women could both feel comfortable as they see the colors. The harmony of blue and pink colors seems neutral and accepted by most people.
We also made sure that the logo, both in color, and in black & white representations, will be displayed well in various backgrounds.
The business card was an interesting idea, since the client wanted a tangible means for his clients to carry the appointment schedules. Therefore we designed one side of the card for contact information, and a small time table on the other side.
